Cooper Marketing

The B2B Tech CMO's SEO & AI Visibility Expert

Tech Marketing Clients

Marketing Executives & Leadership

Chief Marketing Officers
Vice Presidents of Marketing
Directors of Demand Generation
Directors of SEO

Silicon Valley, Venture-Backed B2B Tech Startups from Series A to C+

SaaS & AI Businesses
Cybersecurity
Wireless Networking
Software Design &
evelopment Tools
HealthTech
FinTech

Client Testimonials

“Cooper gets results, plain and simple. In the first year alone of working with Cooper, our organic traffic grew by 298% and our DR went from 36 to 51. And best of all, our Search Share of Voice went from 0% to the #2 position in just 1 year, even though every competitor had a higher DR. Cooper’s approach to SEO-driven content is unique and works wonders. The average Cooper blog post gets 11X more organic traffic than other blog posts. I’d recommend Cooper to any tech company CMO in a heartbeat.”

“Cooper has been a true partner to us, not just a typical agency. Hiring Cooper has been like hiring a full time Director of SEO who comes with a full team of analysts and writers. Every step of the way, Cooper took full responsibility for end results—search traffic growth that converts—not just SEO vanity metrics. And with Cooper’s expertise, the results have been fantastic, growing our search traffic by 6X in fewer than 2 years. We also beat every other competitor in our space, including a publicly listed 800-pound gorilla, for highly-competitive searches strategic to our brand.”

“Cooper has been a great strategic partner throughout our journey of creating a new market category in enterprise networking. They protected our SEO through a tricky website redesign and prevented us from losing valuable pages in the process. They also ranked us on the front page of Google for our key product categories, ‘AI Networking’ and ‘Network as a Service.’ Over nine months, they quadrupled our organic search traffic. I highly recommend Cooper to other tech startups.”

“After our traffic had stagnated for a long time, Cooper helped us grow organic search traffic by 70% in just the first 3 months.”

“We value strategic vendor relationships and count Cooper in that category. They’ve worked alongside our team over the past 18 months to hone our SEO strategy and to create quality blog posts and glossary pages that translate into higher inbound traffic and higher page rank. They have a genuine interest in our success and allocate time and resources to understand our business requirements and execute against those. Additionally, when we bounce new ideas off of their team, they provide timely, candid responses and insights focused on tangible business outcomes.”

“Cooper Marketing was invaluable in standing up our new website’s notoriety and SEO Analytics, the team worked diligently across many time zones and global initiatives. Not only were they successfully delivering SEO-driven content articles to drive up our search ratings and organic traffic, I often leveraged their experience and support as a trusted advisor on key strategic initiatives.”

“Cooper helped SEO one of our web properties, formulate an SEO content strategy, and create SEO-driven content to grow the site. In just 1 year, we started to see steady growth that has continued. Cooper Marketing has been a data-driven, reliable SEO and content partner for us for several years. They bring clear web expertise and smart writing that has positively impacted our results and extended our own team’s resources. And, they’re trustworthy and enjoyable to work with.”

“Cooper truly took WEKA’s SEO efforts to the next level. Originally, we were skeptical that any agency could meet our high content quality standards, especially given the highly technical subject matter we cover – AI/ML, high-performance computing (HPC), financial analysis, genomics, and so on. But Cooper has an amazing team of highly technical writers and a great editorial process for ensuring quality. Ultimately, we were thrilled with the quality of the content.

Aside from content, Cooper also handles technical SEO at a truly advanced level. They put a web development action plan in place that dealt with internal linking, information architecture, and a range of other technical SEO improvements.

It was also really important to me that Cooper be a true partner I could count on – a driver, not a passenger. And that’s exactly who they are. They were truly a “one stop shop” that just “handled it.” They helped us brainstorm at a strategic level, and consistently went above and beyond to execute and get results.

Ultimately the results speak for themselves. Our traffic grew 5X in 16 months. And we were amazed that our competitive search share of voice rose from nothing to #1, even beating huge competitors like IBM and NetApp.

I would gladly hire Cooper again and recommend them to any high-tech company, especially in a technical field like AI/ML, HPC, or analytics.”

Search Visibility Solutions

Search Engine Optimization (SEO)

Optimize for Google & Bing
Rank on the first page of search results
Grow organic search traffic to your website
Convert marketing qualified leads into revenue

AI Search Optimization (AIO)

Optimize for ChatGPT, Gemini, Perplexity, & Claude
Earn brand visibility & mentions in AI responses
Establish category leadership at the top of AI vendor shortlists
Train AI to recommend your product with positive brand sentiment

SEO & AIO Services

SEO & AIO Strategy

Identifies everything your audience searches for
Zeroes in on the top 3-8 most-strategic search topics your brand needs to become the Topical Authority on to outrank competing websites
Formulates your top content categories
Architects your content link structure & URL structure

SEO & AIO Website Optimization Action Plan

Identifies every SEO / AIO issue & opportunity on your website
Recommends every conceivable website optimization to help content rank as quickly, highly, & competitively as possible
Provides specific & actionable next steps to your web designers & developers
Collaborates directly with designers & developers to plan, implement, & quality-check optimizations

SEO-First & AIO-First Content Creation

Identifies target searches that are relevant to your audience, driving qualitative traffic, covered by your competitors, not overly-competitive, relevant for your brand, and non-duplicative / non-cannibalizing for your brand
Researches what searchers click on & engage with
Analyzes what search engines rank & AIs cite
Writes content specifically for SEO & AI’s users only
Takes your Content / Product Marketer’s feedback
Makes edits & revisions to prepare content for publication
Publishes content at a consistent cadence
Ranks on Google & earns brand mentions in AI
Wins competitive Share of Search & AI category leadership
Grows organic search traffic to the website
Converts into Marketing Qualified Leads

SEO & AIO Consulting

Works as your “Director of SEO” that owns strategic KPIs / OKRs like Share of Search, rankings, traffic, MQLs, revenue, AI brand visibility, AI category leadership, & AI product sentiment
Integrates & collaborates with your team including your Content Marketer, Product Marketer, Web Designer, Web Developer, SEM / PPC, Public Relations, Social Media Manager, Brand Manager, & everyone else
Optimizes new pages, improves current pages, & preserves SEO authority from old pages
Monitors site traffic for dips, identifies any issues, & quickly recommends resolutions
Preserves SEO authority, rankings, & traffic through website redesigns, refreshes, & migrations
Plans SEO for new websites & launches

Cooper's Unique Need-First SEO Strategy

Old SEO optimizes pages for search engines first and customers last.

That doesn’t work anymore.

Search engines don’t want “optimized” pages.

Search engines want to attract searchers to sell to advertisers.

But searchers don’t want “optimized” search results with ads.

Searchers want to satisfy their needs.

We analyze searchers’ needs first and work backward into the SEO strategy that satisfies them most.

That’s why search engines reward us.

About Cooper

Who Is Cooper Marketing?

Cooper Marketing is a SEO Content Marketing Agency for CMOs & VPs of Marketing at B2B Tech Startups from Series A to C+.
The Cooper Marketing team consists of its co-founder CEO, a Senior SEO, and an SEO Content Marketer plus other supporting team members as needed.

What Does Cooper Marketing Do?

Cooper helps tech companies build brand awareness in rankings and AI responses, grow organic search and AI traffic to their websites, and drive a steady pipeline of Marketing Qualified Leads that convert into real revenue.
Cooper formulates custom SEO & AIO strategies, creates SEO-first & AIO-first content, recommends website optimization action plans, and provides white-glove SEO & AIO consulting services.

Where Is Cooper Marketing Based & Where Does It Serve Clients?

Cooper is entirely US-based with remote American SEOs and English-speaking writers.
Cooper serves US-based tech companies nationwide targeting English-speaking customers.

When Does Cooper Marketing Help Most?

Cooper helps startups that have achieved product-market fit as they transition into scaleups, hire CMOs and VPs of Marketing, build marketing teams and organizations, and develop and execute go-to-market strategies.
Cooper primarily helps venture-backed startups past Series A, B, C, and beyond as they strive to capture larger shares of their market and achieve market leadership.

Why Does Cooper Pursue Its Mission?

Cooper wholeheartedly believes in the advancement of technology and betterment of humanity.
But innovative new tech brands are stifled by obscurity, overshadowed by larger and more-established brands.
And users are stuck using the legacy brands they know, condemned to keep using painfully obsolescent technology.
Cooper’s mission aims to help bring better technology to market that advances humanity.

How Is Cooper Different?

Most people treat SEO as a rote checklist of page optimizations for search engines, then just hope and pray it somehow attracts customers. It doesn’t.
Instead, we start with customers’ needs first, then work backward into SEO strategies specifically to satisfy those needs.
That helps search engines attract, engage, and retain searchers to sell to advertisers.
So search engines prefer and reward our need-first helpful pages more than rote SEO-optimized pages.

Pricing & Requirements

Budget

$4-8k monthly
$4-5k for SEO-First & AIO-First Content Creation
$3k monthly for SEO & AIO Consulting
Amount of content varies by client needs
More content drives more growth
Annual contract offers additional discount

Requirements to Be Successful

Executive sponsorship from CMO or VP of Marketing
Content review, feedback, & publishing from Content or Product Marketing
Website optimization implementation from Web Developers & Designers
Ownership over SEO-Driven methodology & authority to approve or veto SEO for Content
Marketing data analytics like Google Analytics, Google Search Console, & HubSpot
Patience to measure growth over years, not months